Advertising has played a massive part in the tube and with the recent 150 year anniversary there is a campaign in order which is celebrating the advertising underground.
The placement of advertising on the tube is very clever, every spare bit of space has been utilised. An example of this would be the large advertising spaces above the tracks, opposite the platform; these adverts are placed here to ensure that passengers will look at them, whether on the platform or on the train as it is in the station.
Examples:
Coca Cola at Bond Street
Londonist at Bond Street
London Fashion Week at Holborn station
In addition to these typical print ads there are now moving image advertisements on the walls of the tube tunnel, this is in an effort to catch the passengers attention with a moving image where they might not expect to see one.
Advertising on the trains:
Another way to ensure that the adverts are seen by people, they are placed in the train next to the map of the line, advertisers know that these maps are looked at by almost every passenger, meaning that they will see their ads.
Advertising:
Utilising every free space:
Advertising based on nearest tourist attraction:
V&A Gallery
West End Theatres
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